Rio Bravo Pictures has just finished post-production on an 8 commercial, bilingual campaign for client, Doctors Hospital at Renaissance. The HD production shot for 4 days in late May at the Doctors Hospital campus in Edinburg, Texas.
With the hospital administration’s help, the production was able to coordinate the comings and goings of dozens of doctors, nurses, and technicians who played themselves in the commercials. Real employees were used as a way of putting an authentic face to the hospital’s numerous departments. “These spots will be a balance between showcasing the hospital’s latest technology as well as the doctors and staff that have made the hospital what it is today”, stated director, Rodrigo Rodriguez.
Doctors Hospital at Renaissance opened its doors in 1997. In a few short years, the hospital has quickly expanded to include a majority of services in the medical spectrum – including a Cancer Center, Behavioral Center, Heart Center, and an exclusive Women’s Hospital. Each spot dealt with an individual branch of the hospital and their services. Spots are currently airing on both English and Spanish TV stations in South Texas. Watch Video
With the hospital administration’s help, the production was able to coordinate the comings and goings of dozens of doctors, nurses, and technicians who played themselves in the commercials. Real employees were used as a way of putting an authentic face to the hospital’s numerous departments. “These spots will be a balance between showcasing the hospital’s latest technology as well as the doctors and staff that have made the hospital what it is today”, stated director, Rodrigo Rodriguez.
Doctors Hospital at Renaissance opened its doors in 1997. In a few short years, the hospital has quickly expanded to include a majority of services in the medical spectrum – including a Cancer Center, Behavioral Center, Heart Center, and an exclusive Women’s Hospital. Each spot dealt with an individual branch of the hospital and their services. Spots are currently airing on both English and Spanish TV stations in South Texas. Watch Video
Along to go with its refreshed image and logo, Security First Credit Union teamed up with Rio
Bravo Pictures to produce their latest broadcast campaign. Director Rodrigo Rodriguez and the
Security First Marketing Department worked together on the creative for both English and
Spanish markets.
The six spot campaign symbolizes a leap forward in Security First’s marketing efforts. The credit union has had incredible growth in the last few years; representative of the Rio Grande Valley’s continued economic success. The spots deal with various service lines offered by Security First and how they are helping Valley families. Bilingual actors delivered their lines in both English and Spanish in order to have two sets of spots for each market. “With the right talent in place and correct cultural translation, providing Spanish language spots under the same production is not that much harder or expensive,” says director Rodrigo Rodriguez.
The production was filmed in McAllen, Texas using a mix of local talent as well as film crew and professional actors from the Austin/Houston/Dallas film markets. “I think it’s wonderful that we can deliver great work at any level, no matter if we shoot in a big market or film in McAllen. We’ve been fortunate to deal with great clients in South Texas that want national quality work and understand what it takes to do so,” adds Rodriguez.
Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
The six spot campaign symbolizes a leap forward in Security First’s marketing efforts. The credit union has had incredible growth in the last few years; representative of the Rio Grande Valley’s continued economic success. The spots deal with various service lines offered by Security First and how they are helping Valley families. Bilingual actors delivered their lines in both English and Spanish in order to have two sets of spots for each market. “With the right talent in place and correct cultural translation, providing Spanish language spots under the same production is not that much harder or expensive,” says director Rodrigo Rodriguez.
The production was filmed in McAllen, Texas using a mix of local talent as well as film crew and professional actors from the Austin/Houston/Dallas film markets. “I think it’s wonderful that we can deliver great work at any level, no matter if we shoot in a big market or film in McAllen. We’ve been fortunate to deal with great clients in South Texas that want national quality work and understand what it takes to do so,” adds Rodriguez.
Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
What do a film crew, helicopter, charros, cyclists, and a cowboy mascot have in common? They’re all part of the massive team assembled to work on Lone Star National Bank’s image campaign produced by Rio Bravo Pictures.
The week-long shoot consisted of 5 spots shot around the Rio Grande Valley and dealt with Lone Star National Bank’s understanding of the region’s economic progress and its people. The lifestyle-themed campaign centers around the bank’s services such as LSNB Mobile and Office Banker and their positive impact on Valley families. The campaign covers a lot of ground with its various locations and talent – all an extensive effort to accurately portray South Texas’ diversity and dynamic economic climate.
The shoot was helmed by Director Rodrigo Rodriguez and lensed by DP Carlos Diaz-Muñoz of Mexico City. “This is without a doubt the biggest production to hit South Texas in a long while, and I’m very happy to work with Lone Stat on this tremendous project – which not only showcases the bank, but brings focus to the modernity and prosperity of the Valley”, stated director Rodrigo Rodriguez. The campaign was filmed in 35mm and used a nose-mount helicopter to capture the South Texas landscape from the skies. “It was important to use aerial photography in this case in order to really put in perspective the beauty of the Valley and juxtapose the farmland, beach resorts, and urban communities”, adds Rodriguez.
Make sure to check out the Making Of for some of the behind the scenes highlights of the filming. Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
The week-long shoot consisted of 5 spots shot around the Rio Grande Valley and dealt with Lone Star National Bank’s understanding of the region’s economic progress and its people. The lifestyle-themed campaign centers around the bank’s services such as LSNB Mobile and Office Banker and their positive impact on Valley families. The campaign covers a lot of ground with its various locations and talent – all an extensive effort to accurately portray South Texas’ diversity and dynamic economic climate.
The shoot was helmed by Director Rodrigo Rodriguez and lensed by DP Carlos Diaz-Muñoz of Mexico City. “This is without a doubt the biggest production to hit South Texas in a long while, and I’m very happy to work with Lone Stat on this tremendous project – which not only showcases the bank, but brings focus to the modernity and prosperity of the Valley”, stated director Rodrigo Rodriguez. The campaign was filmed in 35mm and used a nose-mount helicopter to capture the South Texas landscape from the skies. “It was important to use aerial photography in this case in order to really put in perspective the beauty of the Valley and juxtapose the farmland, beach resorts, and urban communities”, adds Rodriguez.
Make sure to check out the Making Of for some of the behind the scenes highlights of the filming. Spots are currently airing in South Texas in both English and Spanish broadcast channels. Watch Video
Always willing to tackle the latest in film technology, Rio Bravo Pictures utilized two RED One
cameras on a new campaign for E.C. Barton’s home improvement chain, Surplus Warehouse.
Working with Millar/Hollander Advertising, Rio Bravo produced the bilingual campaign featuring two families on their quests for the best value in building materials. Spots were shot in Austin and directed by Jeffrey Millar and produced by Rodrigo Rodriguez and Rio Bravo Pictures. “The camera does what advertised – it’s another great tool for today’s filmmaker,” states Rodriguez.
The RED One camera is an all digital film camera that can record images at resolutions up to 4K – about four times the image information of today’s 1080P High Definition Video. The RED system also boasts post-production capabilities such as down-converting to various film “We were definitely pleased with the film-like qualities of the footage, and keeping it all digital means faster turnaround in post for our client,” he added.
Surplus Warehouse specializes in discount building materials and has over sixty stores nationwide. Watch Video
Working with Millar/Hollander Advertising, Rio Bravo produced the bilingual campaign featuring two families on their quests for the best value in building materials. Spots were shot in Austin and directed by Jeffrey Millar and produced by Rodrigo Rodriguez and Rio Bravo Pictures. “The camera does what advertised – it’s another great tool for today’s filmmaker,” states Rodriguez.
The RED One camera is an all digital film camera that can record images at resolutions up to 4K – about four times the image information of today’s 1080P High Definition Video. The RED system also boasts post-production capabilities such as down-converting to various film “We were definitely pleased with the film-like qualities of the footage, and keeping it all digital means faster turnaround in post for our client,” he added.
Surplus Warehouse specializes in discount building materials and has over sixty stores nationwide. Watch Video
Lone Star National Bank reached out to Rio Bravo Pictures for both video production and digital
signage services to create the bank’s Products and Services Marketing Videos.
The first phase of the production consisted of filming 24 videos in English and Spanish showcasing the bank’s line of products and services. The five day, green screen shoot took place in McAllen, Texas and was directed by Rodrigo Rodriguez. “We utilized a lot of our local resources for this project and even took care of all the post-production work entailed with shooting green screen and kept it in-house,” states Rodriguez. “Usually this type of work would be sent off to an effects shop, but having talented in-house editors and effects artists gives the client total flexibility and immediate access to complicated projects such as this”, he adds.
The second phase was to bring all of the finished content into the bank’s numerous lobbies. High Definition LCD screens were installed in each lobby and the finished videos were delivered on both Blu Ray discs and SD card technology for playback. The digital signage was deemed as the right marketing tool to inform clients and prospective clients of the bank’s growing number of services.
“We were determined to showcase our bank through the production of our marketing videos, and I’m please to say Rio Bravo Pictures delivered exceptional work from the production side up to the final videos we see playing today in our lobbies,” says Marketing Director for Lone Star National Bank, Edna De Saro.
From start to finish, Rio Bravo Pictures delivered Lone Star National Bank’s message across various technological platforms and marketing mediums. The 24 videos served a slew of purposes on the web, for corporate trade shows, employee training sessions, and even come integrated into the bank’s special edition iPod Nanos customized by Rio Bravo Pictures and the technical staff at Apple Computers in Cupertino, California. Watch Video
The first phase of the production consisted of filming 24 videos in English and Spanish showcasing the bank’s line of products and services. The five day, green screen shoot took place in McAllen, Texas and was directed by Rodrigo Rodriguez. “We utilized a lot of our local resources for this project and even took care of all the post-production work entailed with shooting green screen and kept it in-house,” states Rodriguez. “Usually this type of work would be sent off to an effects shop, but having talented in-house editors and effects artists gives the client total flexibility and immediate access to complicated projects such as this”, he adds.
The second phase was to bring all of the finished content into the bank’s numerous lobbies. High Definition LCD screens were installed in each lobby and the finished videos were delivered on both Blu Ray discs and SD card technology for playback. The digital signage was deemed as the right marketing tool to inform clients and prospective clients of the bank’s growing number of services.
“We were determined to showcase our bank through the production of our marketing videos, and I’m please to say Rio Bravo Pictures delivered exceptional work from the production side up to the final videos we see playing today in our lobbies,” says Marketing Director for Lone Star National Bank, Edna De Saro.
From start to finish, Rio Bravo Pictures delivered Lone Star National Bank’s message across various technological platforms and marketing mediums. The 24 videos served a slew of purposes on the web, for corporate trade shows, employee training sessions, and even come integrated into the bank’s special edition iPod Nanos customized by Rio Bravo Pictures and the technical staff at Apple Computers in Cupertino, California. Watch Video
LONG JOHN SILVERS EN ESPAÑOL
March 30, 2007
March 30, 2007
Director Rodrigo Rodriguez and Rio Bravo Pictures recently wrapped the latest campaign for
Yum! Brand’s Long John Silver’s. This new campaign represents the first time that Long John
Silver’s produces commercials that are specifically tailored for the Hispanic Market.
“It was easy to fall in love with the creative”, says director Rodrigo Rodriguez of the concept created by San Antonio ad agency, The PM Group. The creative concept introduces people having to choose from typical fast-food fare, but with an emphasis on the monotonous shape of each food offering. The break from the norm comes in the form of Long John Silver’s new Real Alaskan Flounder platter.
Visual FX house Geomedia was called in to create the extensive visual effects utilized in the “Geometric Highway” spot to create a surrealistic environment. “We worked closely in integrating our green screen studio footage to the CGI plates. Not only do the effects look great, they really tie together the final product as a whole. We’ve put together a great campaign for the Spanish speaking market”, adds Rodriguez.
Long John Silver’s parent company, Yum! Brands, also owns Taco Bell, KFC, and Pizza Hut. Spots are currently airing on all Spanish language networks nationwide. Watch Video
“It was easy to fall in love with the creative”, says director Rodrigo Rodriguez of the concept created by San Antonio ad agency, The PM Group. The creative concept introduces people having to choose from typical fast-food fare, but with an emphasis on the monotonous shape of each food offering. The break from the norm comes in the form of Long John Silver’s new Real Alaskan Flounder platter.
Visual FX house Geomedia was called in to create the extensive visual effects utilized in the “Geometric Highway” spot to create a surrealistic environment. “We worked closely in integrating our green screen studio footage to the CGI plates. Not only do the effects look great, they really tie together the final product as a whole. We’ve put together a great campaign for the Spanish speaking market”, adds Rodriguez.
Long John Silver’s parent company, Yum! Brands, also owns Taco Bell, KFC, and Pizza Hut. Spots are currently airing on all Spanish language networks nationwide. Watch Video
